Saturday, June 15, 2013

Azature Pink

You may know the name Azature from when the fine jewelry brand launched its polish line last August with one hell of an introduction: the world's most expensive nail polish, priced at $250,000 and infused with over 267 carats of black diamonds. But for those of us who, y'know, can't afford to drop a quarter of a million dollars on a bottle of nail polish, Azature has released a more affordable take on its signature diamond polish. 

The initial launch features 13 polishes and will expand from there. Each bottle contains one real black diamond and retails for $25. The bottle itself contains 0.5 oz of polish and the presentation is suitably luxurious. I love how the bottle is faceted just like a cut diamond.

I got to try out Azature Pink, inspired by the flirtatious pink diamond. It's a sparkling shade of baby pink that packs some serious bling, as of course you would expect from a diamond-infused polish! Azature Pink strikes me as something Lorelei Lee, Marilyn Monroe's character in "Gentlemen Prefer Blondes," would wear. It's youthful, fun and ultra feminine!

The formula is excellent and goes on very smoothly. I used two coats here. The sparkle in Azature Pink is really amazing and it catches the light at all angles, giving the polish this beautiful twinkle even in low light. [Insert obligatory "shine bright like a diamond" reference here.]

There's no doubt that this polish is a luxury item and the price is more than most polishes out there--but hey, it's still cheaper than Chanel! If you do choose to indulge though, the quality is certainly there. It looks and applies like a good high-end polish should. Plus, how many girls can say they're wearing diamonds on their nails? ;)

You can purchase Azature from their website.

Disclosure: This polish was sent for my honest review. For more information, please see my disclosure policy.


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